The KM's are a rip off on that site. This one is a pretty good deal. Roughly $68 maybe a little more isn't bad for a traditional style hookah with all that stuff included. That is about a 28 inch hookah with a complete set up and two nice Nakhla flavors to start out. Those KM's cost about as much in pounds as they do here in US dollars and the dollar is worthless at the moment. My personal opininon is that most of them are rip offs at their cost here because I find it ludicris to pay for a brand name. It is less offensive to me because they seem to come with quality accessories and are usually only about 20 dollars more than they should be, but double that and it just isn't worth it.