That site is verrrrry unprofessional, even for a temporary.
The images were all made in photoshop or even a worse photo editing program.
I doubt this is really by Ed Hardy. Probably some guy trying to make money off the Ed Hardy name....
Edit: take that back
Ed Hardy is licensed for everything you can think of.
The Hookah link on that page takes you to http://www.edhardyairfresh.com/
There's even Ed Hardy:
Beer, Gum, Smart cars!!!, Tea/Coffee, Vodka... WTF??