Re: 2 quick lites??
where are you placeing the coal?
i have no experience with those coals but if you place them on the edge then you should be good to go.
it could be that it burns hotter than others and you just have to rotate the coal.
it could also be you over packed the bowl, or even that you are smoking a really heat sensitive tobacco.
explain your packing and type of tobacco, brand and cut, even wetness and maybe we can help a little more.
let me know how that all works out.