Not at all "in your face" but really flavorful and tasty. Some starbuzz flavors seem like they will be epic in relation to how it smells out of the can, but many have been a let down especially after 30 mins of smoking. My Nakhla bowl has been going strong for about an hour and still tastes exactly the same as when it really got started (after 10 mins) I'll have to admit that's one up on starbuzz in my books. Have a good night! Look forward to your thoughts on the sweet melon.