It smells like tobacco because it is tobacco
. Did you get flavored DM?
For each Small phunnel's amount (~15-20 g), you add 1/4 teaspoon of glycerin and 1/4 honey. Mix it with your hands. I always have bowl of water on me when I mix it so I can rinse my hands off, this stuff stains! Pack it light-medium in the bowl, and use either 2 CH/Coconara/Cocobrico/Shishaco coals broken in half (so 4 pieces altogether) sitting opposite each other on the bowl (12, 3,6,9 o clock) or an exotica broken into 1/5's or a natural coal broken into pieces and then smoke away!
It stays fresh until it becomes dry and feels like rocks.