From the pic, I'd say it falls under the brand name of 'Generic Chinese'.
Open chamber design and I bet you dollars-to-doughnuts those 'crystals' are made of genuine plastic.
I wouldn't pay what they're asking.
If you're just looking for a really tall rig that will get some attention, there are better options out there.
AF 40" Light
Or, if you want to save some money:
At least these are all metal.