Originally Posted by Nyxxie
I honestly think it's for aesthetic appeal and nothing else.
It can't be to better the taste or smoke because there are many undyed shishas out there with great taste and smoke.
It can't be to better the heat management because some of the most dyed shisha have horrible heat tolerance.
Time for some research! I'll be back if I found anything worthy!
I think it is for aesthetics, even Ayam Zaman(a more 'traditional' tobacco) has some dye for certain flavors [source: Photolinger review of AZ Melon]. Which seems odd but whatever. For me it's a it of a downer, but it certainly doesn't effect my view on the brand.