just me personally, but i've never seen AF sold in the states without the "Al Fakher, the incomparable special taste of Al Fakher" logo on it. honestly, it looks fake as hell to me, it's also missing the exterior plastic with AF seal, the crown logo to the left, and the hookah image on the right that all AF 250g packages display. i suppose it could be a packaging not intended for western markets...
is it dated? if it hasn't expired, maybe a decent buy (if that's really AF coconut, watch out for crazy ghosting). at worst, like others have said, you're out $8