From HF, here's what they think is Smiley's Dist new site:
I said think. The dude hasn't been online to deny or confirm as of 8:28am EST.
But their prices are crazy - not just shisha. A box of coals for $39.95 (3 eagles or starlights), a MYA QT for 73.95 (does come w/ smiley bowl) and a crystal hookah for $549.95 (no bowl - just standard mya)
But it's his choice, if it's the death of him, he choose it.