I am stunned. This has to be the worst looking narghile related website I have seen. The psychedelic art work implies that it OPD/Smiley are targeting the stoner market and the selection of products is sub-par. While the prices are often insane (ex. quick lights for 39.95USD) the major draw is Smiley's shisha which comes with no description or reviews at and is available at a mere 5.95USD for a not so generous portion of 15 grams.
I couldn't come up with a worse website design if I tried.
Damn Smiley, what happened?