Wow, a lot of strong feelings for not liking Soex. As for SOEX, yes it is 100% tobacco free, no nicotine, and no tar. It is healthier in that you are not taking in any tobacco, but as all hookah smoking you are inhaling smoke which is bad. As for taste, depends on the flavors. I mostly smoke Starbuzz and Tonic, but I will mix in Soex mint every now and then. At parties we have a lot of people that do not want to smoke anything with tobacco so we pack bowls with Soex and it's still enjoyable. Soex has a few strong flavors. We sell a lot of Soex and we get many mixed feelings. We have people that love it and people that hate it. You personally just have to try it out for yourself.