Ha Liszt, Coco Naras absolutely rule man. I prefer Naturals over QL's anyday. But as for the 10 minute to light deal, your tobaccoist is incorrect. I always had my Coco Naras lit in 5 minutes on the stove. Just put the coals on there and crank that sucker wide open. If you have the cash to shell out, you should really try Coco Nara Naturals man, I love them.