Wow. I never figured that there were so many rose haters here. As a hookah tobacco flavor it's one of my favorites. Some companies just do it terribly and you end up with a mouth of soap. AF is good. Their Golden Rose is wonderful. A sweet rose with notes of lemon in the background.
It is true that it's not for everyone but I find rose to be a good flavor component in my cooking and brewing.
Take warning though, it will stick in your rig for a while. I do not suggest smoking it without a washable hose or a rig you devote to florals and the like. I don't worry that much and just smoke until the residuals fade but I am careful to smoke flavors that blend with rose well for at least two bowls after smoking it straight.